VAIDAAN

Founded in 2016, Vaidaan is an Indian premium handcrafted jewellery and accessories brand dedicated to designing exclusive in-house creations for every celebration.

Inspired by India's rich heritage of craftsmanship and reimagined for the modern woman, our collections seamlessly blend traditional artistry with contemporary aesthetics. From intricately embroidered earrings and bridal hair accessories to statement maangtikas, naths, rings, belts, and handcrafted accessories, every Vaidaan creation reflects our obsession with detail and uncompromising quality.

Each piece is handcrafted with precision, ensuring that no detail goes unnoticed and every design feels as special as the woman who wears it.

"We believe jewellery should do more than complete an outfit-it should celebrate a moment, express individuality, and become a memory that lasts forever. Every Vaidaan creation is designed with heart, handcrafted with purpose, and made to celebrate you."

Ishita Gupta, Founder

THE VAIDAAN JOURNEY

OUR VISION

To become India's most admired premium handcrafted jewellery house, celebrated globally for exclusive in-house designs, exceptional craftsmanship, and timeless artistry. We envision empowering every woman to celebrate life's most meaningful moments with jewellery that embodies elegance, individuality, and the enduring beauty of handmade creations inspired by Indian heritage and modern sophistication.

OUR MISSION

To design and handcraft premium occasion jewellery that blends traditional Indian craftsmanship with contemporary aesthetics. Through original in-house creations, skilled artisans, and uncompromising attention to detail, we strive to deliver exceptional quality, celebrate every occasion, empower women with confidence, and preserve the legacy of handcrafted artistry for generations worldwide.

OUR STORY

Founded in 2016 by Ishita Gupta, Vaidaan began with handmade embroidery and a dream to redefine handcrafted occasion jewellery. Today, every design is created in-house and brought to life by skilled artisans, celebrating Indian craftsmanship through premium jewellery that has become part of over 40,000 customers' cherished celebrations across the globe.